MTNL and Aksh launch icontrol in Delhi and Mumbai; Know basics of icontrol

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This morning when i picked up my Delhi Times, There was a fullpage advt talking about some "icontrol", which is a new IPTV service { i think so..} presented by MTNL and Aksh Optifibre. So, I thought, lemme use my Googling skills to find out more about this service as many of my fellow Netizens are trying to find the same. Google Trends tells me that that there is a sharp increase in the number of people searching about iControl on internet from the places like New Delhi.
Ok. So Lets try to find out what is really "icontrol" is...

Firstly lets talk about IPTV:
IPTV (Internet Protocol Television) is a system where a digital television service is delivered using Internet Protocol over a network infrastructure, which may include delivery by a broadband connection. A general definition of IPTV is television content that, instead of being delivered through traditional broadcast and cable formats, is received by the viewer through the technologies used for computer networks.
icontrol advt says that you do not need any broadband service or telephone to use this service, Thats right, icontrol will use a optical fibre cable to transfer television content to you TV. Ad it is totally based on computer netwokrs so you will have an added advantage to control what you are going to watch.

icontrol tarrifs
Delhi :
* Free Setup Box against fully refundable security deposit of Rs. 999.
* Pay Rs.199 per month to get icontrol service through MTNL.
* No Telephone , No computer, No DVD Player, No Internet / Broadband required for using icontrol