None of the greatest movements in world history has been successful without the participation of masses or its people. The similar dilemma lies with India while we search for the best way to eradicate illiteracy from this country. Why have all these big schemes and abhiyans like Sarv Sikhsa Abhiyan have failed to serve their purpose, although government might be thinking that it served it's purpose, few percent more children have been taught how to write or read. But the ground reality is still far from what we really want to achieve.
We lack the public participation, nobody thinks in broader prospective, we leave it for NGO's to think, and help the underprivileged, who cannot buy them education (in today's reality education is bought).
In the same pursuit Times of India, one of the prominent English dailies has launched "Teach India" campaign. I was reading today's newspaper when I saw the full page advertisement regarding the campaign. May be for TOI, it is a marketing campaign to enlarge their base but the motive is pious. The results will be good for society, TOI will also reap it's benefits but who cares until it helps create a social awareness.
It has always been believed that media plays a vital role in nation building, It is the medium, which reaches to masses, whatever it communicates is going to change the course of destiny. With the large circulation of Times of India, one can certainly believe that it will attract lots of attention and people will join and it will also provide platform to people who want to help the underprivileged but could not find a medium to do that.
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